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Some Extreme SEO Views and Tips

Horizon Customers, Welcome to the Extreme!

Horizon Customers, Welcome to the Extreme!

September was a month of change for me personally as well as for my former employer, Horizon Web Marketing. The owner and founder of Horizon, Roy Nakamura, decided this past summer that he wanted to pursue a different professional path. Roy will remain in the field of...

Google’s “Helpful Content” Update

Google’s “Helpful Content” Update

Google Introduces Panda Junior A few weeks ago, in a Google Search Central blog post, Google made what many considered to be a big announcement about a major update to their search engine algorithm. Their post is here, and it describes an update meant to "better...

The Case for SEP as SEO

The Case for SEP as SEO

What is Search Engine Optimization, Really? It's a strange term: Search Engine Optimization. To view it plainly, it would sound like something that Google and Bing, to namecheck just two, should be doing. "Optimizing" their "search engines" actually is what they are...