Some Extreme SEO Views and Tips
Bing, E-E-A-T Your Heart Out: Why AI-Generated Content Still Leaves Google in Charge
While AI technology has made significant strides in natural language processing, it’s still unlikely that content written by humans will become obsolete anytime soon.
Horizon Customers, Welcome to the Extreme!
September was a month of change for me personally as well as for my former employer, Horizon Web Marketing. The owner and founder of Horizon, Roy Nakamura, decided this past summer that he wanted to pursue a different professional path. Roy will remain in the field of...
How to Get Live, Human Support for Google Business Profiles
Google Business Profiles, the successor to "Google My Business," is Google's way for businesses like yours to manage your own information as displayed by Google. The problem is that "managing own information" is not always easy. And sometimes it's impossible without...
Google’s “Helpful Content” Update
Google Introduces Panda Junior A few weeks ago, in a Google Search Central blog post, Google made what many considered to be a big announcement about a major update to their search engine algorithm. Their post is here, and it describes an update meant to "better...
The Case for SEP as SEO
What is Search Engine Optimization, Really? It's a strange term: Search Engine Optimization. To view it plainly, it would sound like something that Google and Bing, to namecheck just two, should be doing. "Optimizing" their "search engines" actually is what they are...